Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

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Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”

by Robert Kiyosaki

You have something special inside you. Something you know. Something you do. Something you can teach. You are already an expert. We all have this something special inside of us and, if we use it right, we can change the world—and become rich in the process.

Information is a powerful tool. It can be used to attract interest, increase desire, demand attention, and sell. But information alone isn’t enough. It’s the skillful application of the right information at the right time that can change your life.

If you aren’t familiar with my work, I teach a system called the Cashflow Quadrant. I explain that you are in one of four places in your work life. You’re either an employee (E), you’re self-employed (S), you own a business (B), or you’re an investor (I). Most of us start out as E, and some never leave this stage. To become financially free, though, you must move through the quadrants and get to the business and investor stages as quickly as possible.

Information is how that’s done. Information that’s already inside you. Think about it. What do you know? What can you teach others?

My Rich Dad Company is essentially an expert business. I offer financial education through a variety of products, programs, courses, and mentorships. It started with CASHFLOW, a simple game that transforms lives with the lessons it teaches. Then we expanded into lectures and books and coaching platforms. My information business grew organically. I didn’t have a step-by-step plan. Thanks to this book, you do.

In Expert Secrets, Russell Brunson has masterfully laid out the steps to becoming a thought leader and building a following of people who will pay you for your information. You can literally start from zero and by the end you will have your own profitable business. He gives you the concepts, the scripts, the technology—everything. And by the time you finish this book, you will naturally be in the third quadrant. You will be a business owner.

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